At the recent coaching skills course for Professional Marketing Forum http://www.pmforum.co.uk/training/ delegates studied and practised a variety of coaching skills including: contracting, process, exploring/questioning, providing feedback and perspective, reframing, problem solving, goal setting, action planning and motivation. But what generated the most interest amongst the mid and senior level managers Read More
You may recall that back in June 2012 I published a White Paper exploring the use (or non-use) of apps for clients by professional service firms (see http://kimtasso.com/law-firms-still-missing-a-trick-with-apps/ - let me know if you would like a copy at kim@kimtasso.com or search for app). I have continued to review notable new Read More
While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
I led the PM Forum’s “Developing your coaching skills” course http://www.pmforum.co.uk/training/ this morning at the fabulous offices (with amazing riverside views) of Fieldfisher (thank you again for hosting!). I first presented a version of this course back in 2008 and it was really good to have one delegate return for Read More
