Monthly Archives: September 2015

3 themes from marketing planning – Stepping stones, persuasion and momentum

Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms - selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Read More

2015-09-25T14:43:50+01:00September 25, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

Change management book review: “Switch: How to change things when change is hard” by Chip and Dan Heath

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ I’ve read many books on change management before but this one comes with a really big recommendation. It’s quick, easy and inspiring to read. And the few lessons – illustrated beautifully with great success stories from all Read More

2015-09-16T16:33:46+01:00September 16, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Property|

Legal market research – The Lawyer’s In-house Attitudes Report

Earlier this year I worked on some legal market research with The Lawyer magazine to analyse the huge amount of data collected from 530 in-house lawyers for the fourth In-house attitudes survey. My executive summary of that report was published in June 2015 http://www.thelawyer.com/in-house/positive-attitudes-in-house-attitudes-report-executive-summary/3035939.article and the main points were as follows: Read More

2015-09-09T17:15:04+01:00September 9, 2015|Kim's Blog, Lawyers, Statistics and trends|

Digital marketing and social media in the legal sector update – Law Society and The Lawyer

Two recent reports concerning Digital marketing and social media in the legal sector. Law Society Social Media Practice Note In June, The Law Society revised its social media “good practice” note (original published in December 2011) with specific reference to professional conduct on client care, confidentiality, publicity and relations with Read More

2015-09-07T10:42:10+01:00September 7, 2015|Kim's Blog, Lawyers, Marketing, Social Media, Statistics and trends|
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