Monthly Archives: October 2017

Effective marketing Secretary: Seven reasons why secretaries make brilliant marketing and BD assistants

One of the longest-running and most popular training courses at the Professional Marketing Forum (http://www.pmforum.co.uk/training.aspx) is the effective marketing Secretary or PA. Whilst many people involved in marketing and BD in the professions have a marketing degree or professional marketing qualifications such as CIM and therefore understand the theory and practice Read More

2017-10-24T14:02:16+01:00October 24, 2017|Kim's Blog, Marketing|

Future marketing manager – Perception, Motivation and Planning (Oct 2017)

At the recent Future Marketing Manager http://www.pmforum.co.uk/training.aspx we covered the usual wide range of topics. However, the three themes that involved the most discussion were perception, motivation and planning.  Perception Perception is “the way in which something is regarded, understood, or interpreted”. There was recognition that how marketing and business Read More

2017-10-20T14:43:56+01:00October 20, 2017|Kim's Blog, Management Skills, Marketing|

Building a personal brand – Key Person of Influence by Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his Read More

International relationship management – Highlights from a talk by Allan Evans at BDO accountants

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms Read More

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