A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

by Kim Tasso 25 January 2011 13:49
As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs in December 2009 on using Twitter several of my clients (including the barristers) have asked for a simple guide to LinkedIn. Now I have directed them to the excellent on-line h... [More]

SMART Social Media for Business Conference highlights

by Kim Tasso 21 January 2011 17:21
Yesterday I had a fabulous day at the SMART Social Media for Business conference in Westminster. I tweeted throughout the day, and there was a LOT of material, but here are some of the most memorable bits.   Setting the scene   John Barnes (Incisive Media) opened the event and then Cha... [More]

Take a walk on the client side - Empathy and emotional intelligence when selling professional services

by Kim Tasso 21 January 2011 15:26
Earlier this week I did some training on sales conversion on the telephone and in meetings with some delightful family lawyers in Wolverhampton. At the end of each training session, I always ask people which key idea they found most useful. Not surprisingly, the majority of responses relate to the p... [More]

Probate Practitioner’s Handbook - Marketing wills, probate and other private client services

by Kim Tasso 6 January 2011 14:46
The Sixth Edition of the Law Society’s Probate Practitioner’s Handbook finally arrived in the post today containing my updated chapter (pages 380 – 412) on marketing, selling and relationship management.   The chapter – which I have revised extensively in each edition ... [More]

About the author

Kim Tasso BA(Hons) DipM FCIM MCIJ MBA is the managing director of RedStarKim Ltd. She is an independent consultant, specialising in the professional services sector, with over 20 years' experience. After qualifying as a psychologist and working for several years in the technology sector she worked for a number of leading professional service firms (Deloitte and Nabarro) before starting her firm in January 1994

She has worked for over 300 clients including: law firms, barristers chambers, patent attorneys, accountancy practices, insolvency practitioners, actuaries, surveyors, marketing services agencies and management consultants. She advises on and provides training and coaching in the strategic and operational aspects of management, change, marketing, selling and client relationship management. She has published a number of books (on selling, media relations and growth strategies) and hundreds of articles.

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