Marketing planning in a nutshell

Marketing planning in a nutshell Posted on: June 16, 2017

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as simple as filling in a […]

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Differentiation strategies and innovation

Differentiation strategies and innovation Posted on: June 9, 2017

Differentiation is a question that is raised in many of my strategy and business development workshops for professional service firms. Differentiation is the process of identifying a difference between your own and competing products or services that has some value to clients. Differentiation is a fundamental marketing concept for the mature markets of the legal, […]

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Legal market research – Mobile apps in law firms 2017

Mobile apps in law firms 2017 Posted on: June 2, 2017

A new legal market research report “State of mobile apps in law firms 2017” by Fliplet shows higher adoption of mobile app technology by law firms. I’m delighted that they referenced my original 2012 research into the subject in their report. The top 10 law firms with the best app store presence 1 Baker McKenzie […]

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Legal market research – Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”

Legal market research 2017 Posted on: June 1, 2017

Now in its fifth year, LexisNexis Bellwether has released the first of three legal market research reports for 2017. The research, in conjunction with Linda Jones & Partners, is based on 10 qualitative interviews and quantitative research with 118 lawyers in independent law firms (75% of whom had worked at larger firms in the past) […]

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Coaching skills – The power of questions (2017)

Coaching skills - the power of questions Posted on: May 31, 2017

At the most recent coaching skills course we reflected on the power of questions. In most coaching sessions, we use a simple framework of questions like John Whitmore’s GROW (Goals – Reality – Options – Will to act) to help the person reach their own conclusions about what they want and need to do. The […]

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