Professional Marketing Conference Report 2017 – Client focus, technology and disruption

Professional Marketing Conference 2017 Posted on: November 1, 2017

The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus”  http://www.pmforum.co.uk/conference.aspx  took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An excellent presentation on client relationship […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Building a personal brand - Daniel Priestley Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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International relationship management – Highlights from a talk by Allan Evans at BDO accountants

International relationship management - Allan Evans of BDO Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms have clients with international operations: […]

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Change management – Millennials, metaphors and resistance

Change management themes Posted on: October 10, 2017

These three themes – Millennials, metaphors and resistance – arose during the most recent MBL change management for professional service firms training course https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 Millennials and change management One of the key topics of conversation was that the younger generation have a different outlook and approach which can prove challenging to management. The focus for […]

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Persuasive writing – Nine quick tips

persuasive writing tips Posted on: October 6, 2017

The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they are over-used, meaningless and lazy. […]

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