Accountants

The power of three in personal introductions (BrandMe)

There is a short video about Power of three - Writing and presentation basics (Video) (kimtasso.com). And I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic Book review - The presentation book by Emma Ledden Read More

Intercultural working – some insights

I recently participated in a webinar on intercultural working presented by the Open University Business School (OUBS). The speakers included Dr Bjorn Claes, a senior lecturer in operations management, and Jeremy Roebuck of Grow Movement. Here are the main points: What is culture? Definitions vary from “how we make sense Read More

Four themes in referrer management – for lawyers and accountants in the UK and internationally

Intermediary and referrer management was the topic for a full day session at a recent MBL training event in London and also a recent conference session for international accountants in the CPAAI network in Amsterdam. Referrer and intermediary management is one of my key themes this year and I have Read More

2018-01-12T12:22:40+00:00June 19, 2015|Accountants, Kim's Blog, Lawyers, Relationship Management|

“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality Read More

2015-06-12T13:19:42+01:00June 12, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|
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