Trust for better business relationships

Trust for better business relationships Posted on: February 16, 2018

I recently presented a masterclass for some lawyers on the topic of trust for better business relationships. Here are the highlights: What is trust? Trust is a belief. It refers to ideas concerning risk, power and dependency. It is a means of reducing uncertainty so that an effective relationship may develop and we feel able […]

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Internal communication – Why, how and what?

Internal communication Posted on: February 9, 2018

At a recent training session for marketing and BD assistants, we considered the importance of internal communication – why, how and what? Why is internal communication important? Internal communication in a professional service firm (PSF) is important for a number of reasons: Culture – Each firm will have a slightly different corporate or workplace culture. […]

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Pick up the phone – Creating better business relationships with telephones

business relationships with telephones Posted on: January 24, 2018

I’ve done training sessions on inbound telephone calls to improve client service and enhance conversion rates (see, for example, http://www.kimtasso.com/managing-client-service-surveying-property-partnerships/). I’ve done workshops on outbound calls for cold calling (http://www.kimtasso.com/sales-selling-tips-11-point-plan-cold-calling/). But I was recently asked to cover the topic of outbound calls to existing contacts and clients to enhance business relationships and support business development. Creating […]

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Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Thought leadership Posted on: January 4, 2018

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]

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Key Account Management KAM in a nutshell

Key Account Management KAM Posted on: December 19, 2017

I was delighted to address the Professional Marketing Forum Scotland members last week in Edinburgh. The topic they choose was Key Account Management KAM in a nutshell – so I presented information on “text book” theories as well as lots of stories from my experiences on the “front line” of KAM strategy and development in […]

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