Private client marketing – Competing in the digital era

Private client lawyers Posted on: November 9, 2017

This article on “Private client marketing – competing in the digital era” was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business development activities, it seems that […]

Read More

Professional Marketing Conference Report 2017 – Client focus, technology and disruption

Professional Marketing Conference 2017 Posted on: November 1, 2017

The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus”  http://www.pmforum.co.uk/conference.aspx  took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An excellent presentation on client relationship […]

Read More

Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)

Client feedback Oct 2017 PM Forum Conference Posted on: November 1, 2017

The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Principal Solicitor of Disputes, Transport […]

Read More

Building a personal brand – Key Person of Influence by Daniel Priestley

Building a personal brand - Daniel Priestley Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

Read More

International relationship management – Highlights from a talk by Allan Evans at BDO accountants

International relationship management - Allan Evans of BDO Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms have clients with international operations: […]

Read More

Original branding by Matt Playford · A site by Fresh01