Persuasive writing: Titles and tweets

persuasive writing tips Posted on: November 17, 2017

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here goes. Writing persuasive titles Titles […]

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Professional Marketing Conference Report 2017 – Client focus, technology and disruption

Professional Marketing Conference 2017 Posted on: November 1, 2017

The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus”  http://www.pmforum.co.uk/conference.aspx  took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An excellent presentation on client relationship […]

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Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)

Client feedback Oct 2017 PM Forum Conference Posted on: November 1, 2017

The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Principal Solicitor of Disputes, Transport […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Building a personal brand - Daniel Priestley Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)

Business development for lawyers - International marketing Posted on: October 16, 2017

At a recent CLT course on Business development for lawyers, I was working with employment, construction and commercial lawyers. The key points of interest were as follows: Pipeline management Pipeline management is particularly important for those selling commercial legal services to organisations. There is often a significant lead time between targeting or making first contact […]

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