Non-Executive Directors: Benefits for professional service firms

Non-Executive Directors: Benefits for professional service firms Posted on: April 27, 2018

It has been my great pleasure to have been a Non-Executive Director (NED) for various professional service firms for many years. I currently hold two such positions for property professional practices (see http://www.kimtasso.com/consultancy/non-executive-director/). I thought I would share my experiences of the role and talk briefly about Non-Executive Directors: Benefits to professional service firms.  The […]

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Strategic thinking – Audits, assumptions and alignment

Strategic thinking – Audits, assumptions and alignment Posted on: March 26, 2018

We discussed strategic thinking – audits, assumptions and alignment at the recent “Being more strategic” training workshop at the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx   Fee-earners and strategy There was a discussion about why some fee-earners in professional service firms found strategic discussions and decisions difficult, for example: There are multiple owner-managers concentrating on a wide […]

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Introducing the marketing planning process into a professional service firm

marketing planning process into a professional service firm Posted on: March 20, 2018

At the recent “Marketing planning in a nutshell” training workshop http://www.pmforum.co.uk/training.aspx, the focus was on the best way to introduce a marketing planning process into a professional service firm. While many of the larger professional service firms have sophisticated marketing and business development planning processes, some smaller firms are still trying to engage their fee-earners […]

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Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Thought leadership Posted on: January 4, 2018

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]

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Key Account Management KAM in a nutshell

Key Account Management KAM Posted on: December 19, 2017

I was delighted to address the Professional Marketing Forum Scotland members last week in Edinburgh. The topic they choose was Key Account Management KAM in a nutshell – so I presented information on “text book” theories as well as lots of stories from my experiences on the “front line” of KAM strategy and development in […]

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