Property marketing case study – Client and key client relationship management at JLL

Property marketing case study - CRM at JLL Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Anna Lind, Director of Client Relationship Management at JLL where she leads a team of seven, provided a fabulous property marketing case study. She talked through her six element client relationship management (CRM) and key account management (KAM) programmes which she has developed during her three and […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Building a personal brand - Daniel Priestley Posted on: October 18, 2017

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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Change management – Millennials, metaphors and resistance

Change management themes Posted on: October 10, 2017

These three themes – Millennials, metaphors and resistance – arose during the most recent MBL change management for professional service firms training course https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 Millennials and change management One of the key topics of conversation was that the younger generation have a different outlook and approach which can prove challenging to management. The focus for […]

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Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting

Legal market research - Nisus 2017/18 Posted on: October 10, 2017

Earlier this year I reviewed the Nisus Consulting “Balanced scorecard” research report on client service in the legal profession http://www.kimtasso.com/client-experience-management-cem-two-research-reports/. Their latest legal market research report looks into the link between brand, service and loyalty in the UK’s largest law firms. The report shows the responses from 2,200 buyers of legal service – split equally […]

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Legal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)

David Leadercramer - Anatomy of a law firm merger Posted on: September 27, 2017

In 2015 I interviewed David Leadercramer, the former managing partner and senior partner of Ross & Craig solicitors http://www.rosscraig.com/ about his firm’s decision to merge with DML Stallard http://www.dmhstallard.com/ to gain insight into the merger decision and process. The original interview is below. David was kind enough to reflect recently on what he said at […]

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