There is still a lot of cynicism as well as enthusiasm for social media. My White Paper on the use of social media in relationship development in the professions as well as numerous blogs provides some background material on the topic. My consultancy work in this area spans:
- advising firms on their strategy for integrating social media into their existing marketing, selling and relationship management programmes
- providing training for both marketing teams and for groups of lawyers, accountants and surveyors – of all seniority.
- regular coaching to help lawyers, accountants and surveyors get to grips with the social media training over a period of time – setting up their profiles, watching their clients and contacts, sharing their information and then entering into dialogues and communities – usually within the context of a campaign or personal development plan.
- identifying topics for blogs and assisting in the drafting of appropriate material.
