Training Courses

Posted on: August 13, 2013

As an illustration, below is a list of some of the types of courses I have developed and presented for clients. Please let me know if you would like an outline or synopsis of any of these courses, if you have a particular topic in mind or if you are interested in developing new courses for your organisation.

FOR MARKETING AND BUSINESS DEVELOPMENT PEOPLE

Introductory courses

  • Marketing for marketing/business development secretaries/PAs
  • Marketing for new marketing/BD assistants
  • Marketing for regional marketing co-ordinators

Developing marketing careers

  • Assertiveness, confidence and effectiveness
  • Practical and professional skills for marketing assistants
  • Proactive marketing executive
  • Future marketing manager
  • Moving from marketing to a business development role
  • Coaching and developing young marketers

Specific marketing/BD skills

  • Marketing planning
  • New product/service development
  • Media relations
  • Digital marketing – web sites, social media and SEO
  • Campaign development and management
  • Developing a key client programme
  • Selling skills for marketers

Please also see the management and other courses in the partners, lawyers, accountants and surveyors section

FOR PARTNERS, LAWYERS, ACCOUNTANTS AND SURVEYORS

Introductory courses

  • The business development process in a professional practice
  • Introduction to strategic marketing and business development
  • Introduction to tactical marketing and promotions
  • Introduction to social media for fee-earners
  • Introduction to selling for fee-earners
  • Introduction to key account management
  • Introduction to client care
  • Introduction to CRM (Client Relationship Management)

For specific groups

  • Marketing and business development for managing partners
  • Marketing for trainees (solicitors, accountants, surveyors etc)
  • Business development for young lawyers
  • Client care for in-house lawyers
  • Business development for private client, family, real estate, media, banking, corporate and commercial lawyers

Communications courses

  • Effective communications
  • Confident conversations
  • Using social media
  • Persuasive writing
  • Networking skills
  • Non verbal communication in selling and relationship management
  • Presentation skills
  • Dealing with the media

Selling and relationship management courses

  • An introduction to selling for partners
  • Getting to pitch
  • Winning that pitch
  • Increasing success at competitive tenders
  • Undertaking client satisfaction surveys
  • Building a relationship management plan
  • Negotiation skills

Practical workshops

  • Developing a strategy workshop
  • Building a departmental plan
  • Creating a personal marketing plan
  • Targeting and prospecting
  • Creating a sales pipeline management system for your firm

Management courses

  • Three day MBA for lawyers, accountants and surveyors
  • Managing change and leadership
  • Coaching and mentoring staff and fee earners

Other courses

  • Problem solving, creativity and innovation

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