As an illustration, below is a list of some of the types of courses I have developed and presented for clients. Please let me know if you would like an outline or synopsis of any of these courses, if you have a particular topic in mind or if you are interested in developing new courses for your organisation.
FOR MARKETING AND BUSINESS DEVELOPMENT PEOPLE
Introductory courses
- Marketing for marketing/business development secretaries/PAs
- Marketing for new marketing/BD assistants
- Marketing for regional marketing co-ordinators
Developing marketing careers
- Assertiveness, confidence and effectiveness
- Practical and professional skills for marketing assistants
- Proactive marketing executive
- Future marketing manager
- Moving from marketing to a business development role
- Coaching and developing young marketers
Specific marketing/BD skills
- Marketing planning
- New product/service development
- Media relations
- Digital marketing – web sites, social media and SEO
- Campaign development and management
- Developing a key client programme
- Selling skills for marketers
Please also see the management and other courses in the partners, lawyers, accountants and surveyors section
FOR PARTNERS, LAWYERS, ACCOUNTANTS AND SURVEYORS
Introductory courses
- The business development process in a professional practice
- Introduction to strategic marketing and business development
- Introduction to tactical marketing and promotions
- Introduction to social media for fee-earners
- Introduction to selling for fee-earners
- Introduction to key account management
- Introduction to client care
- Introduction to CRM (Client Relationship Management)
For specific groups
- Marketing and business development for managing partners
- Marketing for trainees (solicitors, accountants, surveyors etc)
- Business development for young lawyers
- Client care for in-house lawyers
- Business development for private client, family, real estate, media, banking, corporate and commercial lawyers
Communications courses
- Effective communications
- Confident conversations
- Using social media
- Persuasive writing
- Networking skills
- Non verbal communication in selling and relationship management
- Presentation skills
- Dealing with the media
Selling and relationship management courses
- An introduction to selling for partners
- Getting to pitch
- Winning that pitch
- Increasing success at competitive tenders
- Undertaking client satisfaction surveys
- Building a relationship management plan
- Negotiation skills
Practical workshops
- Developing a strategy workshop
- Building a departmental plan
- Creating a personal marketing plan
- Targeting and prospecting
- Creating a sales pipeline management system for your firm
Management courses
- Three day MBA for lawyers, accountants and surveyors
- Managing change and leadership
- Coaching and mentoring staff and fee earners
Other courses
- Problem solving, creativity and innovation
see also: Training & Facilitation
