CreativeFavourite Quotes

Marketing & Advertising
Bill GatesYour most unhappy customers are your greatest source of learning.
David OgilvyI notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.
Charles DarwinIt is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change.
Leonardo da VinciSimplicity is the ultimate sophistication.
Jack WelchMarketing isn't somebody's responsibility, marketing is everybody's responsibility.
Henry FordIf I'd asked people what they wanted, they would have said faster horses.
Rosabeth Moss KanterThe secret of innovation is that it gives you a temporary monopoly. It means that you can charge more for it
Peter F DruckerPlans are only good intentions unless they immediately degenerate into hard work
Philip KotlerIf you fail to plan, you plan to fail
BatesonQuality is generally conceptualised as an attitude, the customer's comprehensive evaluation of a service offering. It is built up from a series of evaluated experiences and hence is less dynamic than satisfaction. Satisfaction is the outcome of the evaluation a consumer makes of any specific transaction
David MaisterNew business will be won only to the extent that the client believes that the professional is interested, cares and is trying to help
David OgilvyIt's not creative unless it sells
Benjamin FranklinIt takes many good deeds to build a good reputation, and only one bad one to lose it
Milton H Erikson MDAll successful communication is hypnosis
David MaisterBeing good at business development means nothing more than a sincere interest in clients and their problems and a willingness to go out there and spend time being helpful to them
Robert Louis StevensonEveryone lives by selling something
Will RogersIf advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them
Lord NorthcliffeJournalism: A profession whose business it is to explain to others what it personally does not understand
The TimesLord Leverhulme once said that he knew very well that half the money spent by his company on advertising was wasted. The problem was to find out which half
CherokeeOh Great Spirit, grant that I may never find fault with my neighbour until I have walked the trail of life in his moccasins
Stephen R CoveySeek first to understand and then to be understood
David OgilvyThe consumer is not a moron. She is your wife
William McGowanThe meek shall inherit the earth, but they'll never increase market share
E B WhiteThere is no great writing, only great rewriting
H G WellsThere's no passion equal to the passion to alter someone's draft
Dale CarnegieYou can close more business deals in two months by becoming interested in other people than you can in two years trying to get people interested in you
Tom PetersWe are exactly as good as the clients who push us the hardest
Schultz, Tannenbaum & LauterbornWhat most marketers face today is a parity marketplace in which the only true differentiating features are either logistics or communications
Philp KotlerWhilst advertising is what you pay for, PR is what you pray for
Sigmund Freud 1915Words were originally magic and to this day words have retained much of their ancient magical power