Published Articles
I have written hundreds of articles for the property, legal, marketing and other media. They are listed in this section and there is a keyword search for you to find the most relevant ones and I will happily send you across copies of those that you are interested in.
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| November 2011 | Effective marketing and relationship management on a low budget | Best practices in Law Firm Marketing | Marketing Budget | Ark Publications |
| November 2011 | Securing your seat at the strategy table | Best practices in Law Firm Marketing | Strategy, Buy-in | Ark publications |
| October 2011 | Live your brand values | Professional Marketing | PM Forum conference, Brands | |
| September 2011 | Book review: The Marketers' Handbook by Laurie Young | Professional Marketing | Marketing Theory, Models | |
| April 2011 | Book review: Marketing technology as a service - Proven techniques that add value by Laurie Young & Bev Burgess | Professional Marketing | Technology B2B | |
| March 2011 | Use of social media in selling for the professions | Society for Computers and the Law (SCL) | Social media, Selling, Relationship Management | |
| March 2011 | Social media can benefit your firm | Professional marketing | Peter Abraham (econsultancy), Social media and Selling | |
| February 2011 | Six top tips for integrating social media into B2B selling | Econsultancy.com Blog | Social Media, Selling | |
| February 2011 | Hot air or hot topic? | Estates Gazette | Social media, Surveyors, Agents | |
| February 2011 | Book review: Marketing 3.0 From products to customers to the human spirit by Kotler | Hermawan and Setiawan | Professional Marketing | |
| February 2011 | Leader: Writing skills - making a comeback? | Professional Marketing | Communications, Writing |
