Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience

Posted on: July 3, 2017 Property marketing

I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather than property and professional services. […]

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Importance of Client Experience Management (CEM) – PM Forum conference report 2016

Posted on: November 16, 2016

My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine . It’s hard trying to tease out the most important insights from what proved to be a jam-packed day of useful and important […]

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Marketing planning in a nutshell – Selecting a strategy

Posted on: February 29, 2016

At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, opportunities and threats as well […]

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Property Marketing Case Study – The power of brands in B2B and B2C (Cluttons, Workspace and CBRE)

Posted on: July 1, 2014

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons  The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what someone says about you when […]

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Clown fish? Book review of “Rainmakers and Trailblazers: Business Development for Lawyers” by Charles Christian

Posted on: June 9, 2014

Just had to share this review of “Rainmakers and Trailblazers – a step by step guide to business development for lawyers” from Charles Christian at Legal IT Insider “That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business development. Called Rainmakers and Trailblazers: […]

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