Private client marketing – Competing in the digital era

Posted on: November 9, 2017 Private client lawyers

This article on “Private client marketing – competing in the digital era” was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business development activities, it seems that […]

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Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success

Posted on: November 7, 2017 Effective marketing PA/Secretary

At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology has released secretaries and PAs […]

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Professional Marketing Conference Report 2017 – Client focus, technology and disruption

Posted on: November 1, 2017 Professional Marketing Conference 2017

The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus”  http://www.pmforum.co.uk/conference.aspx  took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An excellent presentation on client relationship […]

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Effective marketing Secretary: Seven reasons why secretaries make brilliant marketing and BD assistants

Posted on: October 24, 2017 Effective marketing PA/Secretary

One of the longest-running and most popular training courses at the Professional Marketing Forum (http://www.pmforum.co.uk/training.aspx) is the effective marketing Secretary or PA. Whilst many people involved in marketing and BD in the professions have a marketing degree or professional marketing qualifications such as CIM and therefore understand the theory and practice of marketing and selling, secretaries […]

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Future marketing manager – Perception, Motivation and Planning (Oct 2017)

Posted on: October 20, 2017 Oyster - Future Marketing Manager

At the recent Future Marketing Manager http://www.pmforum.co.uk/training.aspx we covered the usual wide range of topics. However, the three themes that involved the most discussion were perception, motivation and planning.  Perception Perception is “the way in which something is regarded, understood, or interpreted”. There was recognition that how marketing and business development in the professions is […]

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