Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

Posted on: September 4, 2017 Firm of choice book review

This book review of “How to become the firm of choice” on strategy development in PSFs appeared in Professional Marketing magazine in the September 2017 edition. This book tells a story. In the form of a case study. It joins a mid-sized (21 partner) law firm on its two year journey to develop and implement […]

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Book review – Key Coaching Models by Stephen Gibson (and other coaching books)

Posted on: August 26, 2017 Coaching models

I am often asked for book recommendations on my coaching and mentoring courses so I thought I’d take a look at this one on coaching models. It’s stuffed full of useful models so I’d recommend it to experienced coaching practitioners. But as coaching (and counselling) skills are important in establishing a relationship I’ve included some […]

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Why Client Experience Management CEM is all the rage…

Posted on: July 13, 2017

Client Experience Management CEM is all the rage. It was the theme of last year’s Professional Marketing Forum conference, there have been fantastic PM Forum events by Paul English of Grant Thornton and other notable experts and I recently led PM Forum’s first training workshop on the topic. But it’s not new. Decades ago there […]

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Differentiation strategies and innovation

Posted on: June 9, 2017 Differentiation strategies and innovation

Differentiation is a question that is raised in many of my strategy and business development workshops for professional service firms. Differentiation is the process of identifying a difference between your own and competing products or services that has some value to clients. Differentiation is a fundamental marketing concept for the mature markets of the legal, […]

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Coaching skills – The power of questions (2017)

Posted on: May 31, 2017 Coaching skills - the power of questions

At the most recent coaching skills course we reflected on the power of questions. In most coaching sessions, we use a simple framework of questions like John Whitmore’s GROW (Goals – Reality – Options – Will to act) to help the person reach their own conclusions about what they want and need to do. The […]

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