What’s right to write? Highlights from a persuasive writing for business development workshop

Posted on: February 2, 2017 persuasive writing tips

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main questions. The themes that emerged […]

Read More

From expert to rock star – Using Passle for content creation and distribution

Posted on: October 19, 2016 Passle content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation […]

Read More

Book Review – The Thought Leadership Manual by Tim Prizeman

Posted on: June 1, 2016 Thought leadership manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a promise “This is not an […]

Read More

Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

Posted on: March 23, 2016

I’ve just reviewed this book on “Managing online reputation” for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic impact on a hard-earned reputation. […]

Read More

Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Posted on: November 13, 2015

I’ve just submitted a review of this book to Professional Marketing magazine – http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of “Understanding digital marketing” in June 2011 (see http://www.kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages heavier and has several new […]

Read More

Original branding by Matt Playford · A site by Fresh01