Emotion

Persuasive writing – Mindset, audience, headlines, key points and stories

At the October PM Forum writing workshop  we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored Read More

2023-10-20T09:04:04+01:00October 20, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

Research update on the most in-demand soft skills

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com)) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. So here Read More

Book review: Mediation and dispute resolution – Contemporary issues and developments by Tony Whatling

I reviewed Tony Whatling’s first book – which provides a great introduction to mediation Mediation skills and strategies – A practical guide by Tony Whatling (kimtasso.com) in October 2020 – before I qualified as a mediator . This book seems to be aimed at more at experienced mediators who become Read More

2022-06-01T08:56:24+01:00June 1, 2022|Kim's Blog, Management Skills|

Be visible, assert and challenge and remember your goals – Insights from an Assertiveness, impact and effectiveness workshop

Last week there was almost a full house at the PM Forum’s  workshop on “Assertiveness, impact and effectiveness for marketing and business development assistants and executives”. Delegates were from legal, accounting and actuarial firms in a variety of roles including marketing, business development, digital, graphic design, events and client services Read More

2022-05-19T12:30:16+01:00May 19, 2022|Kim's Blog, Marketing, Relationship Management|
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