Engineering

Market research: Professional services benchmark and accountancy profession statistics

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – Read More

2023-09-07T16:25:52+01:00September 7, 2023|Accountants, Kim's Blog, Statistics and trends|

Five questions from a campaign, thought leadership and project management workshop

At last week’s campaigns workshop for PM Forum training  we had a full house of delegates with a rare balance between legal, accountancy/actuarial, property/engineering and consultancy firms. This article summarises the key themes emerging and contributes to the learning resources pack of the delegates. Five questions from a campaign, thought Read More

2022-06-27T09:21:28+01:00June 27, 2022|Kim's Blog, Marketing, Relationship Management, Selling, Strategy|

Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association - Manufacturing and engineering benchmarking thought leadership at MHA. It's a good accountancy marketing case study. The main research publication is the annual report (the latest Read More

2018-06-08T10:47:20+01:00June 8, 2018|Accountants, Kim's Blog, Marketing, Social Media|
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