Kim TassoVuture – Marketing and relationship management automation in professional services firms
Posted on: April 17, 2018
My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, to act as a connector […]
Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)
Posted on: November 1, 2017
The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Principal Solicitor of Disputes, Transport […]
Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience
Posted on: July 3, 2017
I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather than property and professional services. […]
Legal market research – Mobile apps in law firms 2017
Posted on: June 2, 2017
A new legal market research report “State of mobile apps in law firms 2017” by Fliplet shows higher adoption of mobile app technology by law firms. I’m delighted that they referenced my original 2012 research into the subject in their report. The top 10 law firms with the best app store presence 1 Baker McKenzie […]
Presentation skills – Preparing the content and delivery
Posted on: May 19, 2017
Whether part of sales or pitching training or for standalone presentations for seminars and conferences I conduct many in-house training sessions on presentation skills. Yesterday, I delivered a training session on pitching for the PM Forum (http://www.pmforum.co.uk/training.aspx) and there was a request for general presentation skills guidance during that course. So this post summarises the […]