Book – Social Media in Business Development and Relationship Management: A Guide for Lawyers

Posted on: July 31, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

I’m spending my summer months writing a short (around 20,000 words) booklet which is designed to be a pragmatic guide for lawyers on Social Media in Business Development and Relationship Management. It will address approaches for both firms and individual lawyers. Digital marketing, social selling and online relationship management are the main themes – but […]

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Lessons in leadership – personal brand, presence, stages and loneliness

Posted on: May 15, 2018 Lessons in leadership - personal brand, presence, stages

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, https://www.kimtasso.com/the-power-of-three-in-personal-introductions-brandme/ and https://www.kimtasso.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions to help us identify our […]

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System review: Performance management in the professions – Performance Leader system

Posted on: May 8, 2018 Performance management in the professions - Performance Leader system

I caught up with Paul Lemon, previously of the Professional Marketing Forum and now Managing Director of Performance Leader, on one of his many trips to the UK since relocating to Perth, Western Australia (which he tells me is just a 17hr non-stop flight from London!). Paul spends around 30% of his time in the […]

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Non-Executive Directors: Benefits for professional service firms

Posted on: April 27, 2018 Non-Executive Directors: Benefits for professional service firms

It has been my great pleasure to have been a Non-Executive Director (NED) for various professional service firms for many years. I currently hold two such positions for property professional practices (see https://www.kimtasso.com/consultancy/non-executive-director/). I thought I would share my experiences of the role and talk briefly about Non-Executive Directors: Benefits to professional service firms.  The […]

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Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

Posted on: April 18, 2018 Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

At a recent Future Marketing Manager training workshop at Professional Marketing Forum http://www.pmforum.co.uk/training.aspx  we covered a wide range of topics as usual. But during the course there were three career themes that emerged: T-shaped people, senior promotions and management vs. leadership. T-shaped people The earliest reference to the metaphor of T-shaped people was by David […]

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