Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Posted on: November 13, 2015

I’ve just submitted a review of this book to Professional Marketing magazine – http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of “Understanding digital marketing” in June 2011 (see http://www.kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages heavier and has several new […]

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Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

Posted on: December 2, 2014

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact sheets  Capital Law http://www.capitallaw.co.uk/ Consultancy […]

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Property marketing case study – Will Wright at White Space: Branding and video seeding

Posted on: April 14, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your campaigns in the property sector […]

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Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

Posted on: September 5, 2013

The following “Marvellous Marketing” legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider –http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 am Aaron & Partners is […]

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Hassle free approach to developing a new web site

Posted on: September 3, 2013

For many years I have helped my clients with their web sites as part of their overall marketing and business development strategy. Usually, it is in terms of helping them define what they want to achieve with their web site and integrating it with their other profile raising, inbound marketing and business development activities. But […]

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Original branding by Matt Playford · A site by Fresh01