I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More
Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
This was the headline screaming out from the front page of City AM this week http://www.cityam.com/latest-news/legal-firms-hit-fresh-downturn The main thrust of the news was that Slaughter & May froze associate salaries and Herbert Smith announced 51 redundancies. The lack of corporate deals was cited as the main cause but further restructuring Read More
The latest figures from the Office of National Statistics showed that in 2010: 5.5% of heterosexual marriages ended in divorce after four years 2.5% of a total of 42,778 civil partnerships in the same period were dissolved 44% of civil partnerships are entered into by women, but they file for Read More
Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More
