Developing a private client practice – 10 insights (July 2017)

Posted on: August 2, 2017

In July 2017, I presented another of the successful MBL sessions on “Developing a private client practice” . As the nature and interests of the delegates – and the most pressing issues in the legal market – vary at each workshop, so the key points change. Here are the topics that generated most interest at […]

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From expert to rock star – Using Passle for content creation and distribution

Posted on: October 19, 2016 Passle content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation […]

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Legal Marketing Case Study – Fisher Meredith family law services and so much more

Posted on: May 19, 2016 Legal marketing case study - Fisher Meredith

Here’s the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and enabled them to really punch […]

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Referrer management – Back to basics and the role of social media

Posted on: March 3, 2016

At a recent MBL “Developing more work from referrers and intermediaries” training workshop in Bristol (see for future dates and locations), the delegates identified two themes that would shape their future strategy. Referrer management – Back to basics The first part of the session focussed on “Thinking and Planning”. This meant tackling the basic […]

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Six insights into managing a surveyors’ practice (2016)

Posted on: February 26, 2016

At last week’s “Managing and marketing a profitable surveyors’ practice” workshop in Glasgow, where the focus was on how to achieve profitable growth, the delegates identified six insights into managing a surveyors’ practice  1. Produce a (short) strategic business plan Some firms had a business plan that needed to be updated. Some firms felt that […]

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