The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
I was recently asked to lead a day’s training session on developing a family law practice for firms in the LawNet group http://www.lawnet.co.uk/. Sarah Scott, a partner in the family team at Oxley & Coward http://www.oxcow.co.uk/, provided a short presentation on their experiences with media relations and social media and Read More
A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More
Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More
One of my recent social media training workshop delegates (who was employed at a law firm at the time) liked Hootsuite so much that after evaluating it for his firm that he took a job there! Hootsuite (like Tweetdeck) allows you to manage all of your social networks through one Read More
