I’m just back from a fabulous session with lots of marketers and business developers from law firms, accountants and wealth managers at the PM Forum training session on “Helping fee-earners prepare the perfect pitch”. Thank you Addleshaw Goddard for hosting the event – your breakfast and hospitality staff were amongst Read More
A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. http://www.pmforum.co.uk/training/ Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in Read More
Last week I facilitated a CLT seminar on “Client care, client service and client retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/ Whilst we covered a lot of material relating to understanding commercial and consumer client needs, engaging everyone in responding appropriately at all touch points and best practice in day-to-day service delivery, client care and relationship Read More
Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms - selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Read More
Two recent reports concerning Digital marketing and social media in the legal sector. Law Society Social Media Practice Note In June, The Law Society revised its social media “good practice” note (original published in December 2011) with specific reference to professional conduct on client care, confidentiality, publicity and relations with Read More
