Media Relations

Case study: Developing a family law practice at Oxley & Coward solicitors in Yorkshire

I was recently asked to lead a day’s training session on developing a family law practice for firms in the LawNet group http://www.lawnet.co.uk/.  Sarah Scott, a partner in the family team at Oxley & Coward http://www.oxcow.co.uk/, provided a short presentation on their experiences with media relations and social media and Read More

2013-11-05T14:23:22+00:00November 5, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Marketing strategy for personal injury lawyers at MASS conference

At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More

2013-10-30T18:06:38+00:00October 30, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Legal Marketing Case study – Withy King’s research/media relations campaign

http://www.legaltechnology.com/latest-news/kim-tasson-on-marvellous-marketing-how-withy-king-got-closer-to-the-oxford-media/ The following case study appeared in today's Legal Technology Insider Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I Read More

2013-09-03T17:08:48+01:00June 25, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More

2015-11-13T13:21:13+00:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More

2013-08-15T19:07:33+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|
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