Persuasive writing tips – Five technical questions

Posted on: March 31, 2017 persuasive writing tips

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: http://www.kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and http://www.kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and http://www.kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing tips. So here goes: 1. […]

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Book review – Insight selling by Mike Schultz and John E Doerr

Posted on: March 10, 2017 Insight selling book review

During the course of a career spanning over 30 years I’ve read a lot of sales books. I even wrote my own back in 2000 (http://www.kimtasso.com/publications/selling-skills-for-the-professions/).  But when I first read Insight selling back in 2014 I thought it was a bright star of a book amongst many disappointing and sometimes useless tomes. I’ve recommended […]

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What’s right to write? Highlights from a persuasive writing for business development workshop

Posted on: February 2, 2017 persuasive writing tips

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main questions. The themes that emerged […]

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Book review: TED Talks – The official TED guide to public speaking by Chris Anderson (Presentation skills)

Posted on: October 25, 2016 Presentation skills - TED Talks by Chris Anderson

TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must be lots to learn from […]

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Book review: The leader’s guide to negotiation by Simon Horton

Posted on: September 5, 2016 leader's guide to negotiation

I’ve read a lot of books on negotiation. And this 270-page “leader’s guide to negotiation – how to use soft skills to get hard results” by Simon Horton is up there with my favourites. It’s stuffed full of research and useful insights from psychology. It provides a plethora of helpful personal communication skills within the […]

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