Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)

Posted on: November 1, 2017 Client feedback Oct 2017 PM Forum Conference

The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Principal Solicitor of Disputes, Transport […]

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Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting

Posted on: October 10, 2017 Legal market research - Nisus 2017/18

Earlier this year I reviewed the Nisus Consulting “Balanced scorecard” research report on client service in the legal profession http://www.kimtasso.com/client-experience-management-cem-two-research-reports/. Their latest legal market research report looks into the link between brand, service and loyalty in the UK’s largest law firms. The report shows the responses from 2,200 buyers of legal service – split equally […]

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Legal market research – Mobile apps in law firms 2017

Posted on: June 2, 2017 Mobile apps in law firms 2017

A new legal market research report “State of mobile apps in law firms 2017” by Fliplet shows higher adoption of mobile app technology by law firms. I’m delighted that they referenced my original 2012 research into the subject in their report. The top 10 law firms with the best app store presence 1 Baker McKenzie […]

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Legal market research – Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”

Posted on: June 1, 2017 Legal market research 2017

Now in its fifth year, LexisNexis Bellwether has released the first of three legal market research reports for 2017. The research, in conjunction with Linda Jones & Partners, is based on 10 qualitative interviews and quantitative research with 118 lawyers in independent law firms (75% of whom had worked at larger firms in the past) […]

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Book review – “Strategic tendering for professional services” by Matthew Fuller and Tim Nightingale

Posted on: May 11, 2017 Strategic tendering

It’s about time that there was a new book on strategic tendering for professional services. It’s too long – 1993 – since John de Forte and Guy Jones wrote their ground breaking “Proposals, pitches and beauty parades”. Whilst I valued Basil Sawczuk’s “Creating winning bids” in 2013 it is focused on the property and construction […]

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