Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

Posted on: May 23, 2014

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the marketers amongst us with quotes […]

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Original branding by Matt Playford · A site by Fresh01