Strategy

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the Read More

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training - PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Read More

2023-12-12T11:56:34+00:00December 12, 2023|Kim's Blog, Management Skills, Marketing, Relationship Management|

Book review: The Strategy Book by Max McKeown

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. This one is equally helpful for experienced leaders Read More

2023-11-09T10:23:32+00:00November 9, 2023|Kim's Blog, Management Skills, Strategy|
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