Strategy

Book review – Rainmakers and Trailblazers (Business development for lawyers) by DWF

Delighted to see that the May 2014 edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx carried the following review of my fourth book "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" http://kimtasso.com/publications/rainmakers-trailblazers-business-development-lawyers/ "Law firms continually battle with educating their people in the essentials of business development. Attempting Read More

2014-05-08T11:08:16+01:00May 8, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Book review – Rainmakers and Trailblazers: A step by step guide to Business development for lawyers

Another review of my latest book on Business development for lawyers, this time from Jamie Butler who is Head of Training and Development at Russell-Cooke http://www.russell-cooke.co.uk/ "I read this new guide to business development (BD) wearing two hats: firstly as an ex-solicitor who remembers the challenge of combining marketing, selling and Read More

2014-10-04T18:58:19+01:00April 28, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|

Property marketing case study – Will Wright at White Space: Branding and video seeding

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your Read More

2014-04-14T12:37:57+01:00April 14, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy|

Grown-up corporate social responsibility and the regulatory environment – Strategy book on “Aligning for advantage” by Professor Thomas Lawton

I’ve always been a bit dubious about the role of Corporate Social Responsibility (CSR) in the business world and the professions and, at an event at the Open Business School in London last night to launch a new strategy book Professor Lawton reminded us of the quote by Milton Friedman Read More

2014-03-07T10:44:17+00:00March 7, 2014|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|

Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More

2014-02-28T17:18:22+00:00February 28, 2014|Kim's Blog, Lawyers, Marketing, Social Media|
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