Tenders

Selling – The vital role of research in the pitch process

At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More

2016-10-14T11:35:28+01:00October 14, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Book Review – Persuasive writing (how to harness the power of words) by Peter Frederick

I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy Read More

2016-01-16T14:11:31+00:00January 16, 2016|Kim's Blog, Management Skills, Marketing, Selling|

Do perfect pitches need proper processes?

I’m just back from a fabulous session with lots of marketers and business developers from law firms, accountants and wealth managers at the PM Forum training session on “Helping fee-earners prepare the perfect pitch”. Thank you Addleshaw Goddard for hosting the event – your breakfast and hospitality staff were amongst Read More

2021-04-11T20:19:46+01:00October 8, 2015|Kim's Blog, Marketing, Relationship Management, Selling|

Five favourite thoughts on fantastic writing – from a business development writing workshop (2015)

I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More

2015-03-18T18:15:49+00:00March 18, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Social Media, Web Sites|
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