Thought leadership

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies - Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Read More

2023-08-31T09:43:32+01:00August 31, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

At the recent PM Forum  online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. In the 2023 Annual International Marketing Benchmark - PM Forum and Meridian West (kimtasso.com) client Read More

2023-06-27T10:19:23+01:00June 27, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

Being more strategic – Case studies and insights (Ireland May 2023)

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland  on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More

2023-06-07T11:31:58+01:00June 7, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy, Web Sites|
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