Training

Top ten tips on referrer management (2016 Birmingham)

I recently presented the MBL course “Winning more work from referrers and intermediaries” in Birmingham. Below are the top tips on referrer management discussed by the delegates. Details of future courses are here: https://www.mblseminars.com/outline?progid=5770. 1.The importance of the broader marketing context At the session we considered research that demonstrated how important Read More

2016-04-04T12:05:56+01:00April 4, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Law Society legal market research 2016 – The future of legal services

This legal market research report was published in January and is a cracking example of comprehensive SLEPT (or PEST) and market attractiveness analyses that will be valuable to any law firm strategic planning process. It’s a whopping 64 pages and it’s worth its weight in gold. It identifies five clusters Read More

Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

I’ve just reviewed this book on "Managing online reputation" for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic Read More

2016-03-23T08:29:49+00:00March 23, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Content development – Get blood out of a stone

At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More

2016-03-20T16:14:50+00:00March 20, 2016|Kim's Blog, Marketing, Social Media|

Seven referrer management strategies – from a property perspective

I recently ran a series of referrer management strategies training sessions for property folk in addition to the public courses for all professions. Addressing both internal and external referrers, the main themes arising were as follows: 1.Set clear aims Rather than just seeking to increase the number of internal and external Read More

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