How do we get more women into surveying?

Posted on: July 14, 2017

Recruitment in the property sector is tough. Many property practices find their growth ambitions constrained because they can’t recruit enough of the right calibre candidates – at junior and senior levels. In some cases, this results in unseemly salary battles and a constant churn of junior, middle ranking and senior surveyors – and the resultant […]

Read More

Differentiation strategies and innovation

Posted on: June 9, 2017 Differentiation strategies and innovation

Differentiation is a question that is raised in many of my strategy and business development workshops for professional service firms. Differentiation is the process of identifying a difference between your own and competing products or services that has some value to clients. Differentiation is a fundamental marketing concept for the mature markets of the legal, […]

Read More

Legal market research – Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”

Posted on: June 1, 2017 Legal market research 2017

Now in its fifth year, LexisNexis Bellwether has released the first of three legal market research reports for 2017. The research, in conjunction with Linda Jones & Partners, is based on 10 qualitative interviews and quantitative research with 118 lawyers in independent law firms (75% of whom had worked at larger firms in the past) […]

Read More

LawBid – New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)

Posted on: May 5, 2017 outsourcing legal marketing

I spoke to Kid Harwood, Director at LawBid, to learn more about the new LawBid service which matches clients with an appropriate solicitor. Wildings Solicitors, the 30 year old firm which created LawBid, was recently nominated for the Law Firm Innovation Award at the Manchester Legal Awards in recognition of the innovative ideas that LawBid […]

Read More

Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017

Posted on: April 25, 2017 Private client lawyers

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the information relating to legal marketing case studies. The Law Society At the start of the conference Robert Bourns, President of The Law Society, mentioned that The Law Society’s campaign […]

Read More

Original branding by Matt Playford · A site by Fresh01