Persuasive writing: Titles and tweets

Posted on: November 17, 2017 persuasive writing tips

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here goes. Writing persuasive titles Titles […]

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From expert to rock star – Using Passle for content creation and distribution

Posted on: October 19, 2016 Passle content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation […]

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Legal Marketing Case Study – Fisher Meredith family law services and so much more

Posted on: May 19, 2016 Legal marketing case study - Fisher Meredith

Here’s the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and enabled them to really punch […]

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Referrer management – Back to basics and the role of social media

Posted on: March 3, 2016

At a recent MBL “Developing more work from referrers and intermediaries” training workshop in Bristol (see https://www.mblseminars.com/outline?progid=5770 for future dates and locations), the delegates identified two themes that would shape their future strategy. Referrer management – Back to basics The first part of the session focussed on “Thinking and Planning”. This meant tackling the basic […]

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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Posted on: November 13, 2015

I’ve just submitted a review of this book to Professional Marketing magazine – http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of “Understanding digital marketing” in June 2011 (see http://www.kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages heavier and has several new […]

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