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Law firm thought leadership update

Periodically, I scan the media for information about professional service firms thought leadership. Here is a summary of some notable developments – law firm thought leadership update: Davitt Jones Boult, Howard Kennedy, DLA Piper, Moreton Fraser and Stephens Scown.  Davitt Jones Boult (DJB) – Legal real estate boutique (Homes to Read More

2021-06-08T11:31:24+01:00June 8, 2021|Kim's Blog, Lawyers, Marketing, Social Media, Statistics and trends|

Brand Basics (Video)

This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important?  How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More

2021-05-14T09:17:19+01:00May 14, 2021|Kim's Blog, Marketing|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

2021-04-03T14:19:14+01:00April 3, 2021|Kim's Blog, Marketing, Social Media, Web Sites|

Influence – Cialdini’s six principles of the psychology of persuasion (Video)

This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More

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