Books, articles and other knowledge resources
Training young marketing and business development executives
Social Media
During 2010, I worked with Peter Abraham of econsultancy www.econcultancy.com on a research project relating to social media. As well as research this involved running workshops at the 2010 Professional Marketing Conference and the production of a White Paper called “The use of social media in relationship development in the professions (Lawyers, accountants and surveyors)”.
As a result of this White Paper, during 2011 I was invited to deliver a paper on social media in the property sector at an RICS Social Media conference and also to develop a new “Inbound Marketing and Social Media” course for PM Forum. I have incorporated basic social media training into the majority of the courses I provide for CLT and Falconbury and have written numerous guides, articles and blogs on the subject. It was as a result of my work promoting a pragmatic approach to integrating social media into marketing and sales campaigns and in helping fee-earners in all professions to use it as part of their day to day on and off line networking and business development that I was shortlisted for the Chartered Institute of Marketing’s Women in Marketing award.
White paper on the use of social media in relationship development in the professions
Training young marketing and business development executives
After a bit of a dip in the middle of 2009 when everyone’s training budget was under pressure, the Professional Marketing (PM) Forum www.pmforum.co.uk training courses for marketing assistants, executives and managers continue to be well attended. The range of courses now includes:
- The effective marketing and business development PA/secretary (half day)
- Practical and professional skills for marketing assistants (half day)
- The Proactive Marketing Executive (full day)
- The Future Marketing Manager (full day)
- Assertiveness, confidence and effectiveness for marketing assistants, executives and managers (half day)
- Integrating marketing with selling and relationship management (half)
- Time, project and campaign management (half day)
- Marketing and business development planning in the professions (half day)
- Problem solving, creativity and innovation (half day)
- Coaching and mentoring staff and fee-earners (full day)
- Managing change and leadership (half day)
During 2011 I also introduced a new “Inbound Marketing and Social Media “ course which was well received. During 2012 there will be further new courses including:
- Helping fee-earners with client relationship management (half day)
- Marketing and business development writing workshop (half day)
- Getting it past the partners – All about buy-in (half day)
- Helping fee earners prepare the perfect pitch (half day)
Professional marketing qualifications
In Spring 2009 I finished two tranches of training for Cambridge Marketing College - for the regular CIM Marketing Communications course - where I taught on Saturdays at Guildford University and for the Professional Services sector version which took me on Wednesday evenings to Barclays in Canary Wharf for several weeks. I am not currently lecturing but hope to return to do some more shortly.
Book on managing a property partnership
In June 2009, I was delighted that haysmacintyre accountants hosted a reception to launch my third (and final!) book – “Growing your property partnership - Plans, promotion and people” published by EG Books, the publishing arm of Estates Gazette magazine, Growing your property partnership - Plans, promotion and people which was well received and is selling well.
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Kim's Books
Sales of my earlier books – “Dynamic practice development - Selling skills and techniques for the professions” and “ Media relations in property” continue to generate interest. I attended an excellent course on “Writing a novel” early in 2011 which took place over several weeks at a local college, but regret that I have been too busy to build on the 20,000 words of my first attempt. Maybe next year!
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Marketing private client legal services
I was asked to revise and update (again) the marketing and business development chapter of the Law Society's Probate Practitioners Handbook - the latest edition should be out in September 2010. My thanks are due to those lawyers and firms who updated previous case studies and provided new ones: Boodle Hatfield, Forshaws Davies Ridgway, Kaye Tesler, Laytons, Nelsons, Rix & Kay, Royds, Russell-Cooke and Seddons.
Furthermore, I developed a new training course with CLT called “Developing a profitable family practice” and I delivered this a number of times around the country during 2010 and 2011.
Law Society's Probate Practitioners Handbook
Judging the best marketing campaigns
Whilst my time judging the Property Advertising and Marketing Awards (PAMADA) ended when they were converted into the Estates Gazette Awards, I continue to be one of the judges on the Best Marketing Campaign category of the Managing Partners Forum awards www.mpfglobal.com/awards
Articles and blogs
Whilst the time spent writing books and blogs has significantly reduced the time available for writing articles in the mainstream media, I continue to write regularly for Professional Marketing magazine and provide the occasional article for Estates Gazette and The Lawyer. Many of my articles are reviews of the latest books by other authors who specialise in management, marketing and selling in the professions. These are listed in the articles section.
During 2010 I wrote 41 new blogs and at the time of writing I had written 54 during 2011.
Psychology
With my first degree in psychology (approved by the British Psychological Society) and subsequent qualification as a professional coach-mentor I hadn’t really developed my knowledge in this area since completing my training as an NLP Practitioner back in 2008. However, with my new role of parent-governor I have been along to some interesting training courses on emotional wellbeing and attachment. And my regular contribution to the wikivorce community through wikizine articles I suppose falls into the category of coping strategies for single parents.
And to pursue a long held dream, during 2011 I finally signed up for the foundation course in Counselling Psychology and Psychotherapy at Regent’s College in London. I’m enjoying the course and still deciding whether to sign up for the four year MA programme that would enable me to fully qualify.
Management diary
As the Managing Partners Forum UK contribution to International Professional Management Week a while back I developed and wrote a Management Diary. This was distributed throughout the United States and Europe by a variety of legal and professional associations - it has been revised in 2007 and 2008. You can download a copy of the Management Diary. I may revise the document this year.
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