I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Read More
I wrote a short article for the Finance & Management special report on “Starting a business" by the Institute of Chartered Accountants in England and Wales. It attempts to tackle the issue of selling for those who are starting a business and unfamiliar with marketing and sales techniques. Topics covered Read More
It started with a simple Tweet – just six words (“Single dads idolised, single mums despised”) in a moment of frustration at how single mums fare so much worse than single dads. I had a Twitter exchange with a number of folk and was encouraged to write a comic piece Read More
Long ago a senior management consultant for whom I had great respect admonished me for working long hours and stressed the importance of focusing on the outputs rather than the inputs. At the time I was rather indignant – he was advocating that we should not be hung up about Read More
I receive lots of invitations from suppliers trying to secure my attendance at some event or other and most end up in the bin. But recently I was tempted by the combination of a great venue in an accessible location (The BFI Imax at Waterloo), at a sensible time of Read More