Marketing needs to be more accountable

Posted on: December 31, 2010

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]

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Hints to those demonstrating CRM systems

Posted on: December 31, 2010

In the course of my work with many different clients in the professions, I get to sit through a lot of CRM demonstrations – sometimes they are “bolt on” modules for accounting systems and sometimes they are standalone systems, sometimes they are tailored to a particular sector’s needs (e.g. property, law). But there a couple […]

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White paper on social media in selling for lawyers, accountants and surveyors

Posted on: December 15, 2010

A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, selling and relationship management activities. […]

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Business Development for Lawyers – The interesting bits?

Posted on: December 9, 2010

Earlier this week I provided an intensive one day introduction to marketing and business development for a group of UK and European lawyers. At the end of the day I asked what they had found to be the most interesting and valuable ideas. I am always intrigued to see what – from the huge array of […]

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Selling – The importance of face to face contact on tenders

Posted on: December 3, 2010

I really shouldn’t have to talk about the importance of face to face contact on tenders – I thought it was perfectly obvious. But I was so shocked by a recent event that I simply had to put pen to paper (well, fingers to keyboard). A lot of my time is spent running training sessions and coaching […]

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Original branding by Matt Playford · A site by Fresh01