Monthly Archives: April 2012

10 top tips for targeting – bring focus to your sales efforts

Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More

2015-12-11T13:59:47+00:00April 28, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Feedback from the PM Forum Marketing and Business Development Effective Writing Workshop

Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to Read More

2015-12-11T17:51:52+00:00April 21, 2012|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling, Web Sites|

Book review “Conversational riffs – creating meaning out of conflict” by Neil Denny (Conflict management)

Book review “Conversational riffs - creating meaning out of conflict” by Neil Denny (Conflict management). Psychologists say that successful relationships have the following elements: A safe place from which to explore Repair after rupture Communication Neil’s book on conflict management offers some great insights and help primarily in the second Read More

2022-05-31T09:15:55+01:00April 1, 2012|Accountants, Kim's Blog, Lawyers, Relationship Management|
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