10 top tips for targeting – bring focus to your sales efforts

Posted on: April 28, 2012

Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and organisations that they want to […]

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Feedback from the PM Forum Marketing and Business Development Effective Writing Workshop

Posted on: April 21, 2012

Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to the subject), covering:   Writing […]

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Book review: Business writing – How to write to engage, persuade and sell by Ian Atkinson

Posted on: April 2, 2012

Whilst I have read a great many books on how to write and the psychology of communication, in advance of a writing workshop I’m running soon I thought I’d have a look around to find the very best book to help with the fundamentals of good business writing (not copy writing, not advertising, not for […]

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Book review “Conversational riffs- creating meaning out of conflict” by Neil Denny (Conflict management)

Posted on: April 1, 2012

Psychologists say that successful relationships have the following elements: A safe place from which to explore Repair after rupture Communication Neil’s book on conflict management offers some great insights and help primarily in the second and third categories and he draws on a number of psychological mainstays to support this suggestions. His constant assertion to […]

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Book Review: Hypnotic Writing – How to seduce and persuade customers with only your words By Joe Vitale

Posted on: April 1, 2012

Back in 2007 I reviewed this book for Professional Marketing magazine but I have mentioned it to a couple of people during recent promotional skills courses and I thought I’d look it up again in advance of a business development writing course I am presenting next month. Original review “There are few great books on […]

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