Property marketing case study – Key points from the EG property marketing conference 2018

Property marketing case study – Key points from the EG property marketing conference 2018 Posted on: July 9, 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]

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Marketing after the technology revolution?

Marketing after the technology revolution? Posted on: July 2, 2018

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing and business development roles change? […]

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The art of giving feedback

The art of giving feedback Posted on: June 18, 2018

The art of giving feedback arises in training workshops on change management, team development, performance management, delegation and coaching. Here is a summary of the key points to bear in mind.  Feedback defined Effective feedback means “Paying attention and giving high-quality feedback from an empathic place, stepping into the other person’s shoes, appreciating his or […]

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Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA Posted on: June 8, 2018

I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association – Manufacturing and engineering benchmarking thought leadership at MHA. It’s a good accountancy marketing case study. The main research publication is the annual report (the latest is for 2017/2018 but it […]

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Referrer and intermediary management – 13 top tips from a workshop (May 2018)

Referrer and intermediary management Posted on: June 4, 2018

I’m delighted to say that there were lots of delegates from law firms, accountancy firms, structural engineers, insolvency practitioners, banks and insurers at the recent referrer and intermediary management workshop in London http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/ At the end of the day, after considering how to generate better and more recommendations from internal sources, existing clients and external third […]

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