Managing teams and virtual teams was the topic generating most interest at a recent Future Marketing Manager course (see http://www.pmforum.co.uk/training/). In professional service firms, there are all manner of temporary campaign groups, cross-departmental teams to support sector based initiatives and virtual teams for major firm-wide projects. Sometimes the team members Read More
Conflict – whether internal amongst colleagues or external with clients and suppliers – is an inevitable part of life and I have previously written about conflict management (see, for example http://kimtasso.com/nine-ideas-for-better-conflict-management/) and negotiation (http://kimtasso.com/10-practical-tips-fee-price-negotiations/). At a recent series of conflict management and negotiation skills workshops with leading property partnerships and Read More
I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” Read More
This legal market research report was published in January and is a cracking example of comprehensive SLEPT (or PEST) and market attractiveness analyses that will be valuable to any law firm strategic planning process. It’s a whopping 64 pages and it’s worth its weight in gold. It identifies five clusters Read More
At a recent seminar on referrer and intermediary management, we turned our attention to the importance of internal referrals - What is commonly known as cross-selling. Here are the top ten tips on cross-selling picked by the delegates 1. Provide interesting internal talks (and follow up) Some firms organise “Brown Bag Read More
