You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More
I’ve just finished writing an article reporting on the annual Professional Marketing Forum Conference (“We need to talk about clients”) which was held on 27th September at the Congress Centre in Central London (this will appear shortly in http://www.pmforum.co.uk/magazine/current_issue.aspx). Each year, the conference concludes with a panel comprising clients giving their Read More
As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More
I am still receiving additional material to supplement the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More
Many of the professionals I work with in insolvency related professions say that despite the double (or triple) dip recession, they are not experiencing the increase in work that is typical following a recession. In the past, the trend was that the peak of insolvencies occurred about 18 months after Read More
