Selling

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Like transplanting a tree – moving lawyers and accountants overseas

When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More

8 copywriting tips – backed by science

I read this excellent blog on copywriting tips which was originally published in the Buffer Blog http://blog.bufferapp.com/data-backed-copywriting and to those who attend my copywriting classes I recommend that you read the entire blog. But here are the highlights: Create a curiosity gap – the headline needs to be tantalising enough to Read More

2014-02-14T09:41:52+00:00February 14, 2014|Kim's Blog, Marketing, Selling, Social Media, Web Sites|

Book Review: The presentation book – how to create it, shape it and deliver it by Emma Ledden

I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More

2014-02-11T19:50:09+00:00February 11, 2014|Kim's Blog, Management Skills, Marketing, Selling|

Book Review: Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

This topic continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) and I provided Read More

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