Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme

designing and implementing a KAM programme Posted on: August 25, 2018

Delegates (representing experts and beginners from law firms, accountancy practices, technology consultants and actuaries) at a recent training session by http://www.pmforum.co.uk/training.aspx on Key Account Management (KAM) selected the following top 10 tips for designing and implementing a KAM programme in a professional services firm. Designing the Key Account Management (KAM) programme 1. Adopt a long […]

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Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion

Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion Posted on: July 18, 2018

A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum  meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium  and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors to work in silos I […]

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Property marketing case study – Key points from the EG property marketing conference 2018

Property marketing case study – Key points from the EG property marketing conference 2018 Posted on: July 9, 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]

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Marketing after the technology revolution?

Marketing after the technology revolution? Posted on: July 2, 2018

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing and business development roles change? […]

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Non-Executive Directors: Benefits for professional service firms

Non-Executive Directors: Benefits for professional service firms Posted on: April 27, 2018

It has been my great pleasure to have been a Non-Executive Director (NED) for various professional service firms for many years. I currently hold two such positions for property professional practices (see https://www.kimtasso.com/consultancy/non-executive-director/). I thought I would share my experiences of the role and talk briefly about Non-Executive Directors: Benefits to professional service firms.  The […]

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