Professional Marketing Forum conference report 2018: The Bare Necessities

Posted on: November 8, 2018

This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Board of Grant Thornton UK, as chair in the familiar hall at the […]

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Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner

Professional services leadership handbook Posted on: October 31, 2018

The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and digest the contents and write this review. Professional services leadership is an important topic and the book contains a huge amount of […]

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Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

Social Media in Business Development and Relationship Management: A Guide for Lawyers Posted on: October 26, 2018

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]

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Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

Change management Change Catalyst Posted on: September 26, 2018

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]

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Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme

designing and implementing a KAM programme Posted on: August 25, 2018

Delegates (representing experts and beginners from law firms, accountancy practices, technology consultants and actuaries) at a recent training session by http://www.pmforum.co.uk/training.aspx on Key Account Management (KAM) selected the following top 10 tips for designing and implementing a KAM programme in a professional services firm. Designing the Key Account Management (KAM) programme 1. Adopt a long […]

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