Persuasive writing tips – Five technical questions

persuasive writing tips Posted on: March 31, 2017

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: https://www.kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and https://www.kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and https://www.kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing tips. So here goes: 1. […]

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Book review – Insight selling by Mike Schultz and John E Doerr

Insight selling book review Posted on: March 10, 2017

During the course of a career spanning over 30 years I’ve read a lot of sales books. I even wrote my own back in 2000 (https://www.kimtasso.com/publications/selling-skills-for-the-professions/).  But when I first read Insight selling back in 2014 I thought it was a bright star of a book amongst many disappointing and sometimes useless tomes. I’ve recommended […]

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